El Dorado 8 Year Old Cask Aged launched at
London Bar Show 09
London's bartenders were introduced to the El Dorado story – and 8 Year Old, the latest addition to the El Dorado range of fine Cask Aged Rums, by Rum experts, Ian Burrell and Dave Broom.
The Bar Show this year, which attracted over 9000 visitors, was a huge success for El Dorado Rum.
The Rhum Room stand (bottom) created by UK distributors Inspirit Brands was decorated in conjunction with Mojo Bars, one of the most renowned bar and rum specialists in the UK. Visitors to the Rhum Room were not only able to sample the range of El Dorado cask aged rums, straight and in cocktails, but were also introduced to the new cricket bat shaped El Dorado Swizzle stick. Swizzles were served and the swizzle competition was promoted to bartenders with great interest received.
Presentations by Ian Burrell and Dave Broom (left) were featured at the Bartender’s Theatre on both days. They entertained the audience of over a hundred with the history of El Dorado, while tasting the 5Year Old, the new 8 Year Old and the classic 15 Year Old.
Theme’s Bartender of the Year London Heat
This heat, held in the mornings of the Bar Show at the Bartenders Theatre, was a huge draw. 18 of the best bartenders in London competed, 4 of whom were put through to the final. All of these bartenders made an original cocktail using El Dorado Rum, and demonstrated this in front of a large crowd.
Mojo Bars are owned by Mal Evans (below) with branches in Leeds, Liverpool and Manchester. mojobar.co.uk